New technology is being released on a daily basis. Consumers are in effect getting younger and younger. Even if kids do not have the funds to purchase such technology their powers of persuasion with parents are great. Parents often give in to such technology purchases for kids because they also think the item is “cool”.
There are so many technology items to choose from for the younger age groups, such as virtual pets, video games. The Bionic eye for example has been a huge seller in the states recently, primarily because children find this technology engaging. The Bionic eye is basically a magnification tool in the form of a giant eyeball that is then plugged into a TV video input. As an educational tool the Bionic Eye is proving popular as it makes children explore what is around them.